SOPs/001
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Niche Research

Find profitable niches using Matt Diggity's Flippa reverse-engineering method. See actual proof that sites in your niche make money before you start.

Why This Method Works

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Proof of Profit

Real websites in this niche make money

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Visible Competition

You can see and analyze the actual sites

Proven Monetization

Affiliate programs and methods are validated

Niche Research Workflow

1

Go to Flippa.com

Free registration required

2

Filter: Content Sites → Review Type

Find affiliate/review sites

3

Find sites making $1K-5K/month profit

Sweet spot for competition

4

Ask: Can I do BETTER than this site?

Honest self-assessment

YES → You found your niche!

NO → Keep searching

Step-by-Step Procedure

1

Register on Flippa

  1. Go to Flippa.com
  2. Create a free account
  3. No payment required to browse listings
2

Set Search Filters

Configure these parameters:

FilterSetting
Site TypeContent/Blog
MonetizationAffiliate / Display Ads
Monthly Profit$1,000 - $5,000
Asking PriceAny (just researching)
3

Document Your Findings

Create a spreadsheet tracking:

ColumnPurpose
NicheTopic area (e.g., "portable generators")
Example SiteURL of the Flippa listing
Monthly ProfitReported earnings
Content CountNumber of articles
MonetizationAffiliate programs used
Difficulty Score1-5 (your assessment)

Examples of Good Niches

Power Generators

$3,000/month profit

Review-focused

RV Accessories

$2,500/month profit

Passionate audience, high ticket

Pet Products

$4,000/month profit

Evergreen demand

Home Office Equipment

$3,500/month profit

Growing market

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Red Flags - Avoid These Niches

  • YMYL topics (health, finance) - Require E-E-A-T credentials
  • Seasonal only - Christmas decorations, Halloween costumes
  • Dying industries - DVD players, fax machines
  • Oversaturated - Best mattress, best credit card

Verification Checklist

Next Steps