SOPs/009
Technical
⚙️

Technical SEO

Fix technical issues that kill your rankings. Core Web Vitals, crawlability, and indexation.

Priority Matrix

CRITICAL - Fix Immediately

  • • Site not indexable
  • • Canonical issues
  • • Core Web Vitals failing
  • • Mobile usability errors

HIGH - Priority

  • • Duplicate content
  • • Broken internal links
  • • Missing meta descriptions
  • • Slow page speed

LOW - Optimization

  • • Schema markup
  • • Image optimization
  • • URL structure
  • • XML sitemap optimization

Core Web Vitals

MetricGoodNeeds WorkPoor
LCP (Largest Contentful Paint)< 2.5s2.5-4s> 4s
INP (Interaction to Next Paint)< 200ms200-500ms> 500ms
CLS (Cumulative Layout Shift)< 0.10.1-0.25> 0.25

Image Optimization

Schema Markup Types

Article

Blog posts, news

Product

E-commerce

Local Business

Local SEO

FAQ

Featured snippets

HowTo

Tutorials

Review

Product reviews

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Common Crawl Issues

  • • Accidentally blocking important pages
  • • Noindex on valuable content
  • • Orphaned pages (no internal links)
  • • Infinite crawl loops

Technical SEO Tools

ToolPurpose
Screaming FrogFull site audit
Google Search ConsoleIndex status, errors
PageSpeed InsightsCore Web Vitals
Ahrefs Site AuditTechnical issues
GTmetrixDetailed speed analysis

Full Audit Checklist

Crawling & Indexing

Speed & Performance