SOPs/002
Foundation
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Keyword Research

Free and paid methods for comprehensive keyword research. Find high-volume commercial keywords and low-competition quick wins.

What You Need

High-Volume Commercial Keywords

For monetization - "best X", "X review", "X vs Y"

Low-Competition Informational Keywords

For quick traffic wins - "how to X", "what is X"

Research Methods

Answer The Public

answerthepublic.com

Input: "portable generators" → Output: 46+ topic ideas

  • can portable generators get wet
  • which portable generators are the best
  • how to start a portable generator

People Also Ask (PAA)

Google Search

Use SEO Minion Chrome extension to export

  • Click each question to expand more
  • Set PAA Levels: 6
  • Export to CSV

Google Autosuggest

Google Search

Place cursor at front OR end of keyword

  • best portable generators
  • portable generators for camping
  • quiet portable generators

Keyword Categorization

TypeExamplePriority
Commercial"best portable generator"High (monetize)
Comparison"Honda vs Champion generator"High (monetize)
Informational"how to start a generator"Medium (traffic)
Navigational"Honda generator manual"Low (skip)

Keyword Spreadsheet Template

KeywordVolumeKDIntentPriority
best portable generator12,00045CommercialHigh
generator for camping3,20022CommercialHigh
can generators get wet8908InformationalMedium
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Pro Tip

Focus on keywords with Keyword Difficulty (KD) under 30 when starting out. These are much easier to rank for and will get you traffic faster.

Verification Checklist

Next Steps

✍️
003 - Content Creation
Write content for your keywords