Featured Snippets

Win position zero and dominate SERP real estate.

Featured Snippet Types

📝

Paragraph Snippet

"What is...", "Why...", "How does..."

40-60 words optimal

📋

List Snippet

"How to...", "Best...", "Top 10..."

Numbered or bulleted lists

📊

Table Snippet

"...vs...", "...comparison", "...prices"

Comparison data, specs

🎬

Video Snippet

Tutorial/how-to content

YouTube videos

Finding Snippet Opportunities

Find Keywords You Already Rank For

Ahrefs → Site Explorer → Organic Keywords

Filter by:

• Position 2-10 (you're close but not #1)

• SERP features: "Featured snippet"

These keywords have snippets you could steal!

Analyze Current Snippet

Google the keyword
Study the current featured snippet
Identify format (paragraph, list, table)
Note word count and structure
Create BETTER version in same format

Paragraph Snippet Formula

[Question as H2 or H3 heading]

[First sentence = direct answer in ~15 words]

[Next 2-3 sentences = supporting details, 40-60 words total]

Example:

### What is SEO?

SEO (Search Engine Optimization) is the practice of optimizing websites to rank higher in search engine results. This involves improving content quality, building backlinks, and fixing technical issues to increase organic visibility and traffic.

List Snippet Formula

Ordered List (How-To)

## How to [Do Something]

1. Step One - Description

2. Step Two - Description

3. Step Three - Description

4. Step Four - Description

5. Step Five - Description

Unordered List (Best/Top)

## Best [Category] for [Year]

• Item One - Why it's great

• Item Two - Why it's great

• Item Three - Why it's great

• Item Four - Why it's great

• Item Five - Why it's great

Question Keywords to Target

Question Type	Best Snippet Format
WHAT questions	Paragraph snippets
WHY questions	Paragraph snippets
HOW questions	List snippets (steps)
BEST questions	List snippets (items)
VS questions	Table snippets
COST questions	Table or paragraph