SOPs/003
Core
✍️

Content Creation

Create Google-friendly content that outranks competitors. The answer is always on page oneβ€”look at what's ranking, then do better.

"The answer is always on page one of Google. Look at what's ranking, then do better."

β€” Matt Diggity

Content Creation Workflow

1

Google your target keyword

See what currently ranks

2

Analyze TOP 3 results

Title, subheadings, word count, topics

3

Create SUPERSET article

Combine best elements from all 3

4

Optimize with Surfer SEO

Optional but recommended

5

Publish and interlink

Connect to related content

Step 1: Analyze Competitors

1

What to Look For

ElementWhy It Matters
Title FormatIs it a listicle? How-to? Review?
SubheadingsWhat topics does Google expect?
Word CountBaseline for content length
MediaImages, videos, tables used
StructureIntro β†’ Body β†’ Conclusion pattern

Step 2: Create Superset Article

Your article should:

Content Milestones

25
Articles
Launch your site
50
Articles
Start link building
2-3
Per Week
Ongoing pace

Article Types to Create

TypePurposeExample
Roundup ReviewMonetization"Best X for Y"
Single ProductMonetization"Product X Review"
How-ToTraffic"How to Use X"
ComparisonMonetization"X vs Y"
InformationalTraffic/Authority"What is X?"
πŸ’‘

Finding Writers

If you can't write yourself, try the Cult of Copy Job Board (Facebook group). Look for native English speakers, pay $0.04-0.08 per word, and require niche experience.

Next Steps