Critical 2025Fresh
🏷️
Brand Search Volume
The critical 2025 ranking factor. Sites with brand search volume are vastly outperforming sites without it.
"Sites with brand search volume are vastly outperforming sites without it."
— Matt Diggity (Private data study of 1,000+ sites)
The Evidence
Sites WITH Brand Search
Recovering / Thriving after updates
Sites WITHOUT Brand Search
Struggling / Declining
Strategies to Build Brand Search Volume
1
Job Board Listings
When people find job listings, they Google the company name.
Free Job Boards to Post On:
IndeedGlassdoorLinkedInZipRecruiterAngelListRemote.coWe Work Remotely
2
Get Featured in "Best X Blogs" Lists
- Google: "best [your niche] blogs"
- Find roundup articles
- Reach out to get featured
- People see your site → Google your brand name
3
YouTube Channel
"YouTube can create a buzz and build brand inquiry faster than any medium on the planet."
- • People find videos
- • Want to learn more
- • Google your brand name
4
Paid Ads for Brand Building
- • Facebook/Instagram ads
- • Goal: Brand awareness (not conversions)
- • Budget: Even $5-10/day helps
- • Target: People interested in your niche
Brand Search Targets
| Site Age | Target Brand Searches/Month |
|---|---|
| New (< 6 months) | 10-50 |
| Established (6-12 months) | 100-500 |
| Authority (1+ years) | 500-2,000+ |
Quick Wins
📧
Email Signatures
Every email = potential search
🎙️
Guest on Podcasts
Listeners Google you
👤
Personal Brand
Your name + site name
🎪
Sponsor Local Events
Attendees search you