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Digital PR
Earn links from major publications like Forbes and NYT through data-driven campaigns.
Digital PR Metrics
Power4/5
High DR sites
Trust5/5
Seed sites, manually curated
Relevance2/5
Often off-topic
Matt's Example Campaign
"Most Influential Tech Companies" survey
- • Surveyed 6,375 people
- • Created data visualization
- • Result: New York Times link (DR 94) + dozens more
The Backwards Approach
1
Find journalists who cover your topic
Use MuckRack, Twitter, past articles
2
Identify stories they're likely to write
Seasonal trends, current events, data gaps
3
Create a study/data that fills that need
Survey, analysis, or research
4
Pitch with the data ready
Give them a complete story
Types of Data Studies
| Type | Example | Effort |
|---|---|---|
| Survey | "What Americans Think About X" | High |
| Data Analysis | "We Analyzed 10,000 Websites" | Medium |
| Expert Roundup | "50 Experts Share Their Tips" | Medium |
| Cost Study | "Average Cost of X by State" | Low |
HARO Alternative
Power
4/5
Trust
5/5
Relevance
1/5
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Pro Tip
Sign up as a journalist on HARO/Qwoted to build relationships with sources in your industry.